AYALALAND Hotels and Resorts Corp., the hotel development arm of listed Ayala Land, Inc. plans to launch within the year a new brand of “affordable” hotels that target businessmen on the go, a top company official told reporters yesterday. Sites for initial projects are Muntinlupa and Bacolod cities.
“We are conceptualizing a new product offering catering to the $60-per-night market. We plan to start with the development in the old Nestlé development in South Park (District in Muntinlupa City) and possibly in Bacolod and in Iloilo (cities),” Jose Emmanuel H. Jalandoni, AyalaLand Hotels and Resorts president, said in a briefing yesterday following Ayala Land’s annual stockholders’ meeting at Fairmont Makati.
“We would like to make our hotels more affordable, targeting business travelers who can afford only P2,000-3,000 per night.” Mr. Jalandoni said, noting that Ayala Land’s other homegrown boutique hotel brand, Seda, charges around $120 or P5,000 per night.
“We hope to ground-break the affordable brand by the third or fourth quarter of this year, and in a year’s time, we will be up and running,” he added.